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Imagine investing in a small piece of cardboard today that could be worth millions later. Here’s a quick history lesson about panini football cards: Henry W. Beecher was the first football player to be featured on a trading card. In 1888, his picture was included in a set of 50 cards distributed in Old Judge and Gypsy Queen cigarette packs. This marked the beginning of American football cards—a robust market after 133 years.

Fast forward to 2023, when the 2017 National Treasures NFL Shield Patrick Mahomes Autographed Rookie Card #161 sold for an astonishing $4.3 million. With an extensive array of panini football cards, identifying the most promising ones can be challenging.

So, what’s the best brand of NFL panini football cards to invest in? While Topps is a renowned brand for valuable baseball cards, they lost their license to produce football cards, paving the way for Panini football cards to dominate the sports card industry. Panini has since acquired other sports brands, such as Donruss Playoff.

Panini is a company that produces NFL football cards. They offer several different card lines, including National Treasure, Prizm, Donruss Optic, and Select. The National Treasures cards, loaded with premium material like patches and memorabilia, are particularly popular among collectors.

The 2020 National Treasures football card pack contains 100 cards, 4 autograph cards, 1 base or parallel card, 4 relic cards, and a printing plate in a hobby box. These relics, featuring larger jersey patches and possible game artifacts, are a standout feature of National Treasures.

Panini’s Prizm cards offer a similar appeal but with a flashier design. With vibrant refractors, autographs, and Rookie Premiere cards, the 2022 Prizm set is a collector’s delight. The set includes 270 cards, with 38 different parallel versions of each card. The print runs for these parallels range from 199 cards to one-of-a-kind (singleton) cards.

Notably, Prizm sets often feature a high number of football rookies. Prizm may be the best choice for those looking to add new talent to their collections. Their 2021 set, for example, included 440 cards, 110 of which were rookies. So gear up, panini football cards enthusiasts, and prepare to make some strategic investments in 2023.

2021 Panini National Treasures Rookie Trevor Lawrence Patch Auto #156

First, we’ve got the 2021 Panini National Treasures Rookie Trevor Lawrence Patch Auto #156. This gem became a collector’s item even before Trevor Lawrence led the Jacksonville Jaguars to their playoff run. Snagging this card means owning a piece of a rising NFL star who’s turning the Jags into real contenders. This treasure trove is perfect for those chasing rare and pricey finds between $2,000 and $59,000.

Justin Herbert Panini Prizm RC #325

Next on the list is the 2020 Justin Herbert Panini Prizm RC #325. A hot ticket item in 2021, it still holds strong potential. Herbert’s standout performance in the 2020 NFL season made him one to watch in 2021. Despite an early injury in 2022, his consistent gameplay suggests this card’s value will only go up.

Where to Buy?

You can snag this card from sports card supplies online Collectable. Just create an account and buy fractional shares. As the card’s price rises, so does the value of your shares. Sell them on Collectable’s secondary marketplace when ready to cash in.

Josh Allen’s Card – 2018 Panini Red Prizm #205

Josh Allen’s 2018 Panini Red Prizm #205 is a hot commodity in the panini football cards market. Allen’s stellar performance as the quarterback for the Buffalo Bills has significantly boosted his card values. With its vibrant red design and limited availability, this particular card is especially sought after. This card can be found on various online marketplaces like eBay and sports memorabilia sites.

Brock Purdy’s Card – 2022 Panini Mosaic #367

Watch Brock Purdy’s 2022 Panini Mosaic #367 rookie card. Purdy might not be a household name yet, but he shows promise. If he secures a starting position in the 2023 season, his cards could considerably increase in value. This makes his 2022 Panini Mosaic card a smart investment. This card is available on the official Panini America website and other sports card retailers.

Patrick Mahomes’ Card – 2017 Panini Contenders Rookie Ticket #303

Patrick Mahomes’ 2017 Panini Contenders Rookie Ticket #303 card is a gem in the football card world. It’s one of the most valuable cards, with recent auctions reaching $90,000. This card is viewed as a solid investment considering Mahomes’ successful career and potential future achievements.

This card’s unique features, including Mahomes’ autograph and a stylized game ticket, add to its appeal and value. You can buy this card from high-end auction houses or through private collectors.

2021 Kenny Pickett Panini Select XRC Prizm #405

The 2021 Panini Select NFL football card set features several parallels for collectors to chase, including tie-dye, autographed, memorabilia, and one-of-a-kind black cards. One of the most exciting parallels is the XRC, or advanced rookie card.

These cards are released before the players have even played their first NFL game, giving collectors a chance to get ahead of the curve and start collecting the players they think will be stars. In 2021, Kenny Pickett was one of those anticipated rookies.

Pickett started his 2022 season as the Pittsburgh Steelers’ quarterback with some challenges, but he managed to impress spectators with game-winning touchdowns in the final minutes of later games. Although the Steelers did not make the playoffs, Pickett’s performance got them close. This suggests that the value of Pickett’s rookie cards could continue to grow alongside his reputation and skills. The price of the Panini Select XRC Prizm #405 Kenny Pickett rookie card ranges from $275 to $2,000. This means that there is still plenty of room for the price to grow, as Kenny Pickett is a talented young quarterback with the potential to be a star in the NFL. You can purchase this card from various online marketplaces like eBay and sports memorabilia sites.

2000 Tom Brady SP Authentic Rookie Card #118

The 2000 Tom Brady SP Authentic rookie cards from Panini #118 are a great long-term hold and an outlier among the best football cards to buy. This card is still highly valued, with another Tom Brady rookie card selling for a staggering $3.107 million at the Lelands Mid-Spring Classic Auction in June 2021.

The SP Authentic Rookie Card has sold for as much as $312,000 through Goldin Auctions in April 2021. Only 1,250 of these cards were made, so you’ll have to be quick if you want one. Be prepared to do some hunting!

2017 Patrick Mahomes National Treasures NFL Shield Autographed Rookie Card #163

Patrick Mahomes’s 2017 National Treasures NFL Shield autographed rookie card is another significant investment. This one-of-a-kind Patrick Mahomes National Treasures Platinum rookie card is the most expensive panini football cards sold to date, fetching a whopping $4.3 million on PWCC Marketplace in July 2021.

With Mahomes’s continued success, his cards are expected to skyrocket. While it might be challenging to purchase from this huge sports card collection for sale, adding some of Mahomes’s other rookie cards to your collection could be worth adding.

Football Card Investment Tips

Investing in panini football cards can be a fun and potentially profitable venture. But just like the sport, it’s not just about watching from the sidelines. Doing your own research and building a Basketball Rookie Card collection based on informed decisions is crucial.

Here are some tips to help you navigate the field:

  • Off-season Buying: Prices for panini football cards often dip during the off-season. This is a great time to snag some deals and potentially reap the benefits when the season kicks off and interest in panini football cards reappears.
  • Diversify Your Portfolio: Don’t put all your eggs in one basket. Spread out your investments across several cards to mitigate risk. If one card doesn’t perform as expected, others might still offer a good return.
  • Avoid Bidding Wars: It’s easy to get caught up in the excitement of an auction, but try not to let emotions drive your decisions. Set a budget before you start bidding, and stick to it. Remember, there will always be other opportunities.
  • Quality Over Quantity: While buying a bunch of cheaper cards might be tempting, investing in high-quality cards from well-known players can often provide better long-term value.
  • Invest in Rookies: Rookie cards of players who have successful careers can be a great investment. Keep an eye on promising newcomers and consider adding their cards to your collection.


The world of Panini football cards offers a thrilling and potentially rewarding investment opportunity. As we’ve seen, cards like the 2017 Patrick Mahomes National Treasures NFL Shield autographed rookie card have fetched record-breaking prices.

However, it’s not just about the big names; emerging players like Kenny Pickett also present promising prospects. Investing in Panini football cards is about researching, understanding market trends, and enjoying the process. Here’s to scoring big in 2023!


What Panini cards are most valuable?

The value of Panini football cards depends on factors like the player, the year, and the card’s rarity.

For instance, the 2013-14 Panini Prizm Giannis Antetokounmpo Prizms Black Mosaic Rookie Card #290 is one of the most expensive Panini football cards, having sold for $1.1 million.

Another high-value card is the Panini National Treasures Luka Doncic Logoman Autograph card, a one-of-one card sold privately in February 2021 for $4.6 million.

Are blue Panini football cards rare?

Blue Panini cards, also known as Blue Prizm cards, are relatively rare. They typically have a higher panini basketball cards value than their base card counterparts due to their scarcity and the popularity of the Prizm brand among collectors.

What is the highest value Panini football cards?

The 2017 Patrick Mahomes National Treasures Panini NFL Shield autographed rookie card holds the record for the highest-value Panini football cards. This one-of-a-kind card fetched a record-breaking $4.3 million in July 2021.